saying thanks to those who have helped you attain success is a great way to foster more !! Heres one of our best scripts/real estate email templates for Listing E-Alerts. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. If theres one SOI pro tip that bears repeating, its this: Never assume. That is why it is important for you to pay close attention to your sphere of influence real estate agent. You didnt think we were going to let you off the hook, did you? If they are not receiving them, they are not actually in your sphere of influence. In that survey, they have always shown between 78 and 82 percent of all people that purchase a residential home use an agent that they know or that someone they know referred to them. For those of us who have a hard time tooting our own horn, this is a tough one. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. I love your program, Jennifer. And conversations with the people we know can lead to all sorts of wonderful things. Go to your business page and click at the top where it says "Ad Center.". This raving fan then tells their close connections about you which in turn builds your sphere of influence. Some of it is super-scripted and sleazy, and some of it is just plain outdated. Come up with a meaningful message, and hit your database with a postcard mailer. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. You can collect those business cards virtually if you want them. My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. The more personal attention you give, the more theyll like and remember you. In real estate, being active and engaged as a friend is being active and engaged as a business owner. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. Never Stop Networking 2. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Love it or hate it, email cannot be ignored. I just can't do YAY ME! This is a great way for you to expand beyond your sphere of influence, as many people are going to bring their family members and friends. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Huh? A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. It could even be that they are having some work done on their house and need some recommendations. Love it Jennifer. Email: Support@MasterGrabber.com, Beatty Carmichael | All Rights Reserved, Press Submit ONE time and wait for the next page to appear (it takes 20-25 seconds), Beatty is a Christian businessman and consumer marketing expert. This field is for validation purposes and should be left unchanged. Instead, you should spend your time visiting with several people in a one-on-one manner. You are NOT trying to sell them anything right now, you are just trying to re-engage them and reconnect after some time. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. What's the reason you're reporting this blog entry? And theres no good reason to leave that kind of money on the table. They better like it, or youre going to get blocked! Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. Pro Tip for Twitter: Always post local content with relevant local hashtags. I can see on social media that you are doing quite a bit of traveling and having a great time. : ). I hope you and your family are doing well. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?). Please let me know if I can help you with anything in the future. Working your real estate sphere of influence takes far more time than money, at least in the beginning. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style I just want to check in with you and see how youre doing.. If you are a seasoned real estate agent, then you know who is most impressed by your work. Now the client is expecting Jasons call and will be much more likely to have a referral ready. RELATED BLOGSNewsletters - Turning Cheese into SOUL(Part 1)Newsletters - Turning Cheese into SOUL (Part 2)Newsletters - the Difference Between "Meaningful" and "Interesting". Put yourself in your contacts shoes. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. Are you tempted to use AI to write blog posts? Here's a real estate business letter template that you can download and use. We are going back to the basics. Why am I sharing this wonderful news with you? Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Its expected in business. I am the worst at self-promoting. But by any name, Listing E-Alerts are a powerful tool. Thank you for using me as your realtor. Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Take Advantage of Direct Mail Marketing 6. If you really want to make a positive impression, then you may even want to publish in these journals. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. And time is something busy agents are short on. If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. Now, your phone call list is much more manageable. However, there is always something that feels special about holding something from your mailbox. But, I thought, no better time than right now. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. This also warms up your SOI for your phone call. They got 34 percent from repeat business. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. :). 1K views, 18 likes, 5 loves, 3 comments, 0 shares, Facebook Watch Videos from Krista Mashore Coaching: Every Friday I answer questions that YOU ask! But I've done my own Yay-ME's thruout the years - here are some examples of mine (and others I've helped create them): 1. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Here are a few authentic scripts for. Brian Icenhower of The Real Estate Trainer has a great tip. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Send out a simple four by six postcard. Congrats. They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. When you send an email out, you can watch your results roll in. One type of ad that has been shown to be very effective is a messenger ad. If youre a new real estate agent, your broker or manager has probably told you to contact your sphere of influence and let them know that youre now an agent. It would go like this. Own it! Sample Influence Letter. The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) But truly great SOI and referral marketing isnt about selling.. 4. its also more effective. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! As a member of the(name)Multiple Listing Service, I now have access to information about homes for sale and sold, average prices, and market trends in(name the area your MLS covers). As the leads and referrals start coming in, its important to keep track of each and every one. As a result, Realtors end up going for the remaining 20 percent. Start engaging more on social media (weve got guides on Facebook, Instagram and Twitter to get you started). Copy all of it into one Excel spreadsheet. Is there anything I can do for you?. Below are my picks for the six best real estate companies, Read More The 6 Best Real Estate Companies To Work For (And Why) In 2023Continue, Having good content in the blog and related to the industry of real estate and I have learnt new things about the blog and helpful for the industry, Your email address will not be published. Expand Your Sphere of Influence with FREE Real Estate Prospecting Letters! Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. Howd you get into it? There are so many ways for real estate agents to generate business. Pro Tip: Take the pressure out of the big announcement and build awareness for your role as a Realtor by simply sharing that part of your life. or other gift. Where you make your list will depend on where you are in your business. 6. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. These include: What this means is that the current real estate market is volatile at best. Dear (Name), How are you? This helps you get rid of any old contact information that is either incorrect or no longer in use. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. Yours was the best ! But the truth is, as humans, were already influencing each other all the time. March 04, 2012 08:13 AM. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. And heres where you apply this knowledge to making your phone calls. As with follow ups, consistency is the name of the game on social media. Theyre probably going to answer the phone. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. If you show up on social media consistently, simply being there and being open is enough. Writen By. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. Fear of failure, rejection, the phone there are some very real mindset obstacles keeping them from their #1 source of free leads and MASSIVE revenue potential. Thanks. Acronyms and jargon can kill your message. When you target through every channel like this, you are in your SOIs brain. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. If you use your agent website for your Listing E-Alerts, you can use. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Thanks for shring this Yah-me. I just received the Top Producer award for my Brokerage's midtown branch for 2010 production - it was a total surprise at our February awards banquet. You can use variations of this, but the most important thing you can do is to be authentic. More than anything else, these real estate letters are a thank you with a request for real estate referrals. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. In contrast to customer acquisition and individual sales, relationship marketing aims to build resilient connections between the customer and the brand, according to Neil Patel. At its best, marketing to your SOI helps you establish yourself both online and offline as THE local realty expert. You may think that you are so busy that you will never have time to go to another networking event. So thank you, thank you, THANK YOU!!! He recommends using MLS auto-prospecting to send relevant listings for potential sellers in your SOI to help them track the pulse of the market and see what comparable properties are selling for. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. I've been trying to decide what to do with it - I thought of mailing the newspaper article out to my 2010 clients with a note thanking them for helping me achieve this goal. You can do this by adding value coming from contribution and giving them something they want. There are helpful tools you can use to expand your social media influence. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. Dont take the cheap route if its going to come across negatively. Listen P151 Marketing Mastermind 01 - Marketing vs . Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. Then, make sure you invite people to hang out with you for your charge. (True Story)Order Your Here! In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. You can also see what specific links the recipient clicked. Instead, go ahead and send her a quick message sharing a recent win, funny story, or revelation about the market. If you dont have a drip campaign set up yet, dont worry. You heard that right. They better like it, or you're going to get blocked! Ill tell you the most effective way to reach out to your SOI is probably the least sexy way. People love to look into each others lives, which is why we all love social media. Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Most email marketing programs have a phone app as well, so you can get these important updates to your phone as you track the reception of your newsletter. When they got the postcard, they called me. We do coach our clients on these lead generation tactics. Pay Special Attention to Those Who Matter Most, 5. Ask them how the yard is working out. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Part of that, Im sure, is the isolation that many are experiencing. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Or, you can ask yourself, why would anyone in my SOI want to hire me as their Realtor? For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. You may be under the impression that phone calls are an annoyance. I've written about this concept once or twice or a dozen times - see the list below for related blogs. There are a lot of ways you can grow your sphere of influence including networking with other people, taking advantage of social media, and going out of your way to help other people who are in your sphere. So give your full attention to every person you meet, and remember, everybody matters. Your thoughts? We can use the search update tool for four general areas. Jennifer - I really needed to read this!! After youve sent the initial letter, be sure to stay in touch periodically. You dont have to be a suited-and-booted business exec to have a great network. Once you begin making sales, add each of those clients to your database in a different folder, so you can keep past clients and your sphere separate. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. You may be wondering if you should be spending money on buying new leads. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. And thats an uncomfortable idea for many of us. This takes some time. Let them know that this is good news for them as well as for you. If you like the SOI/geographic farm script above, youll love our other real estate email templates. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. Add your signature and contact information including your location. First, it is important to take a look at a few statistics that highlight the current housing market. If you want access to all of them, as well as a plethora of other resources to help you grow and cultivate your SOI, take our online course. By adding a signup link to your email signature, you can easily expand your list even when sending emails for other purposes. A good CRM must have an IDX feed to your local MLS. My clients really love it. Excellent letter, of course, Marte! By reaching out and sending gifts you generate a raving fan rather than just another number in your database. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Why not get deep once in a while? As a real estate agent, your sphere of influence (SOI) is made up of the people you are personally connected with who you have a reasonable chance of influencing with your real estate expertise. Use these Realtor sphere of influence scripts and social media techniques for real estate agents to contact and cultivate their SOI databases.
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